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Showing posts from September, 2018

PHINXGROUP NIGERIA AND SME's: OUR MISSION

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Having looked at the need to take your small business online and the new era of digital marketing, we would then delve into the "reason behind the smile" in making your business unique.  I'll do a quick overview of what digital marketing is all about to aid consistency in comprehension. Let's say you sell tomatoes or you know someone within your location that is a tomato seller. You will agree with me that the sales made on a daily basis are from people within the locality or sometimes the sales vary because of competitors within or etcetera. Now, digital marketing is all about expanding that business, it sales, allowing more people know about the service or products you offer in an online form. This is where PhinxGroup Nigeria comes in the picture. PhinxGroup Nigeria is a digital marketing firm aimed at bringing digital services to the common market. We don't just take your business digital, we make sure it is monitored for a steady growth. At PhinxG...

DIGITAL MARKETING AND SME: THE NEW EVOLUTION

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A friend of mine needed to buy a laptop but unfortunately for him, he was tired and couldn't go out. Although he has a seller at the nearby market but didn't see anyone around to get it for him. he then remembered an e-commerce advert he saw online and then decided to try out. At his convenient he bought the laptop and it was delivered to him. Now consider the seller at the market. Did you know that if the seller had an online presence, he would have made sales of that customer and more?  Indeed digital marketing has come to stay. As a business owner or a startup, you would agree with me that starting up a business or building a startup is not just the only thing to do. At some point, you would look for ways to make sure the business grows in profit making, number of visits and popularity in brand otherwise you will remain stagnant. Now, before the advent of the Internet, it was really very difficult to do business. It's either potential customers don't know what y...

WHY YOU NEED TO TAKE YOUR SMALL BUSINESS ONLINE

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The online activities has massively increased in the last decade with 99.9% of different kinds of people surfing the Internet for one information or the other on a daily basis. Statistics has shown that the average time a user spends on the Internet is about 135 minutes per day. Everyone wants to know the latest gist, what's trending, what social media platform is making waves. Even as the strong affinity  of online surfing increases, there is need to involve your small business into it and now the question why? In this article, I'll share with you cogent reasons why there is urgent need for you to take your business online. First of, taking your business online makes your brand professional. Whoever your clients are, they will see you as the serious type and will easily build trust with you. Another reason is the ability to run 24/7. Take for instance, you own a buying and selling business, taking that business online can reduce the discomfort of your customers purchasing it...